Fair location:
In 2024, advertising of children’s products requires new approaches and understanding of modern children. Here are several tips on how to adapt your advertisiments to the needs of specific consumer groups:
3-to-5 year old children:
- Use bright animated images;
- Encourage learning throught play.
6-to-8 year old children:
- Focus on educational content, with repect to the influence of school environment;
- Interactivity and involvement are important, as the children actively use gadgets.
8-to-10 year old children:
- Encourage creativity and self-expression;
- Advertisements should reflect active participation in social environment and group activities.
10-to-12 year old children:
- Make emphasis on individual and free choice;
- Use social media and digital platforms.
13-to-16 year old children:
- Make emphasis on style and fashion, as the children develop their personal image.
- Consider the importance of social media and trends for teenagers.
Source: torgsoft.ua
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How to get to the fair
Fair location:
Ukraine, Kyiv,
Prospekt Beresteyskyi ave. (Peremohy), 40-B
Working hours:
10:00 – 17:00
Phone:
Metropoliten:
М1 red line, Shulyavskaya station
Taxi: